The Verge undergoes overhaul as it turns five

Nilay Patel, editor of tech news site The Verge, writes about how it will undergo some changes in the coming months as it celebrates its fifth anniversary.

Patel writes, “So over the next few weeks, I’m going to be posting a series of pieces in collaboration with the various people and teams at Vox Media working on The Verge’s refresh project, which is scheduled to ship — when else? — on November 1st. We’re evolving almost everything: our mission statement, our visual design system, our growth and revenue strategies, and even our merch plans.

“And yes, we will be updating the look and feel of The Verge’s website — but that’s just one component of what it means to update a media brand inside a company like Vox Media in 2016. What The Verge is, what it stands for, and how it makes money is a bigger project than simply redesigning a web page — especially when millions of people consuming The Verge may never see one of our web pages at all.

“But we’ll get into that. For now, I’m curious: what do you all want to know? What do you love about The Verge? What do you want to change? How do you think it works, and how should it work? This series is going to be an all-access pass behind the scenes of The Verge’s refresh process, so fire away, and we’ll answer as much as we can.”

Read more here.