Georg Szalai of The Hollywood Reporter writes about the upcoming second season of “Bloomberg Game Changers” on Bloomberg Television and how the network is looking to add more original programming.
“Bloomberg Television is looking to program beyond the coverage of the day’s markets and deals action with longer-form looks at companies and individuals impacting business and society. The strategy is championed by Andy Lack — the former NBC News president and now Bloomberg Media Group CEO — with the goal to attract a broader mix of viewers in the evening hours.
“Without sharing viewership data, execs said Game Changers did well in its first season. The series has generated advertiser interest, with U.S. Bank sponsoring it in the States and BNP Paribas sponsoring it in the Asia-Pacific region.”
Read more here.
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