Categories: OLD Media Moves

"Bloomberg Game Changers" launches second season, other shows coming

Georg Szalai of The Hollywood Reporter writes about the upcoming second season of “Bloomberg Game Changers” on Bloomberg Television and how the network is looking to add more original programming.

Szalai writes, “The new episodes of the weekly documentary series, described as a Behind the Music about business leaders, comes as the business and financial news network is looking to launch at least two additional original series during the coming months.

“Bloomberg Television is looking to program beyond the coverage of the day’s markets and deals action with longer-form looks at companies and individuals impacting business and society. The strategy is championed by Andy Lack — the former NBC News president and now Bloomberg Media Group CEO — with the goal to attract a broader mix of viewers in the evening hours.

“Without sharing viewership data, execs said Game Changers did well in its first season. The series has generated advertiser interest, with U.S. Bank sponsoring it in the States and BNP Paribas sponsoring it in the Asia-Pacific region.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.