Bloomberg finalizing paywall for its main website

Bloomberg is finalizing plans to roll out a paid subscription offering for its Bloomberg.com  property, reports Mike Shields of Business Insider.

Shields reports, “The paywall is set to roll out in May, according to the people, though the launch date could change.

“The launch of the paywall is set to coincide with a relaunch of the Bloomberg.com  website, according to the people. Staff at the financial news giant have seen mockups of the new site, according to the people, with the site expected to take a more traditional hue than Bloomberg’s current brightly colored homepage.

“Mike Bloomberg has said in the past that he appreciates the ‘broadsheet presentation,’ saying that the suggestion that online news only serves readers with what they want to read is a fallacy.

“‘I want someone to tell me what to read,’ he said at an All Things Digital event in 2012.

“Bloomberg declined to comment.”

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