Bloomberg launches Sustainability page

Bloomberg News has launched a new section on its website devoted to sustainability coverage.

The coverage is aimed at business executives who believe that sustainability is a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation, and ultimately performance.

The goal is to uncover what businesses are doing, or what they need to be doing, to thrive as global competition intensifies for strategic resources. Bloomberg editors say they feel this is a unique yet critical way to report on sustainability issues – from inside the companies who are defining it.

If executives don’t commit to making sustainability a vital part of their company, more than just their businesses will suffer. The communities they operate in, customers, and other non-financial players are also impacted by business decisions. Equally as important, sustainable efforts can have a positive impact beyond just a company’s short-term bottom line.

The page is being overseen by Eric Roston, the author of “The Carbon Age: How Life’s Core Element Has Become Civilization’s Greatest Threat.” He has also been a senior associate at The Nicholas Institute for Environmental Policy Solutions of Duke University.

Roston joined the Institute after a year-long term as a visiting scholar at the Washington energy and economics think tank, Resources for the Future. Previously, Roston wrote for Time, where he covered economics, politics and technology. He joined the magazine in 2000 as a business reporter in the New York bureau, covering stories such as the collapse of Enron, China’s emergence as a force in global trade, and how advanced computing technologies are reshaping the economy.