Bloomberg Businessweek announced plans Tuesday to publish a Polish-language edition of the magazine starting in autumn 2011.
The new publishing agreement will allow Bloomberg Businessweek to expand its reach in one of the fastest growing economies in Europe. Its the first new foreign license for the magazine since it was acquired by Bloomberg LP.
Bloomberg Businessweek Polska will be published every two weeks and will feature content from Bloomberg’s 2,300 journalists worldwide, including its Warsaw bureau. It will include locally-focused business and financial content produced by Point Group Business Unit, a subsidiary of Platforma Mediowa Point Group SA.
Michal Kobosko, project manager at Point Group Business Unit, will serve as editor-in-chief of Bloomberg Businessweek Polska.
This partnership further demonstrates Bloomberg’s commitment to global reach and continued growth. The global edition of Bloomberg Businessweek posted a 49 percent increase in advertising pages year-over-year in the first quarter of 2011 and the addition of 37,000 individually paid subscribers in the second half of 2010, which was up 7 percent versus the prior year.
In April 2011, the magazine launched its first iPad app to positive reviews from influential business and technology media outlets such as Tech Crunch and Business Insider and from users, who give the app an average of 4.5 out of 5 stars in reviews on the iTunes store.
