Bloomberg Businessweek launches iPad app

Bloomberg Businessweek announced Monday the launch of a new iPad app called Bloomberg Businessweek+.

It’s the first app from a major business publication to use Apple Inc.’s subscription offering. The app combines the magazine’s perspective on global business news and market trends with exclusive content and interactive features such as the latest market information and news on companies mentioned in articles.

“This isn’t just another platform to reach our readers and prepare them for the week ahead,” said editor Josh Tyrangiel in a statement. “With the launch of the Bloomberg Businessweek app, we are enhancing the value of the magazine by making it instant and interactive.”

Bloomberg Businessweek+ allows users to get live information on companies, including current stock price, performance history and recent news.

Bloomberg personalities also come into the spotlight through exclusive video and audio content including a weekly look behind the cover story with Bloomberg Businessweek’s editor and creative director. Both Charlie Rose and Bloomberg’s Tom Keene will enhance their weekly print columns with audio commentary.

Consumers can download the app on iTunes and get access to a free issue.  The monthly subscription is $2.99 while current magazine subscribers can get the app, including each issue, at no additional cost.