Lewis Dvorkin, the chief product officer of Forbes, writes Monday about how the magazine’s redesign has been integrated with other changes and what the results have been so far.
“Perhaps more significant, Forbes magazine renewal rates (a key barometer of how subscribers feel about our work) are up 2 points, compared with a year ago. That rise may not seem big, but it’s very difficult to achieve that kind of overall lift. And, a recent new marketing campaign to acquire new Forbes subscribers performed 84% better than a comparable campaign last year at this time.”
Later, he wrote, “Increasingly, Web-first content finds a home in the magazine. When it does, it’s always updated and repackaged with additional reporting or print-only elements. In recent issues, nearly 15% of the magazine pages originated online.”
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