Categories: OLD Media Moves

Bloomberg Businessweek is going behind a paywall

Bloomberg Businessweek is going behind a paywall as the financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers, reports Shannon Bond of The Financial Times.

Bond writes, “Businessweek’s paywall will consist of two tiers. For $50-$60 a year, subscribers will get access to its website, the app, a newsletter from the magazine’s editor, and six to eight special print issues. For $87 a year, or $102 outside the US, subscribers will also receive the weekly magazine and get access to quarterly conference calls and livestreamed interviews with business leaders. Without a subscription, readers are limited to four online articles a month.

“The new pricing is a substantial increase from the average $40 per year that Businessweek charges for the print magazine. Mr Smith said the aim was to position the title at ‘the premium end of the market’. As a result, the magazine has cut its rate base — circulation promised to advertisers — from 1m in January to 600,000, phasing out bulk subscriptions and what Mr Smith called ‘the lowest value subscribers’.

“‘We’re focusing on the core audience of people who are prepared to pay more for what we think is a better and more comprehensive product. That is worth something to those people,’ Mr Micklethwait said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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