Biz journalist Jaffe named editor of RagingBull.com

RagingBull.com named veteran business journalist Chuck Jaffe as its new editor on Thursday as part of an aggressive plan to change the site’s editorial strategy.

RagingBull.com plans to offer readers insights at the start of every trading day, with Jaffe overseeing the editorial copy.

The site plans to hire independent journalists to work with traders. As a result, RagingBull.com will institute an ethics and disclosure policy for both its traders and journalists

Jaffe promised that the site would be “fresh air in the stifling environment of investment newsletter web sites.”

“This site is by traders and for traders, and we will celebrate that by giving our readers news they can use straight from the desk of experienced traders, but without the veiled conflicts of interest that make it hard to trust most trading stories,” Jaffe said. “Our readers will get insight into what our traders are thinking and doing, at the time of day when it is most useful to them, and with complete disclosure so that they can be clear about whether a trader’s insights might be colored by current holdings or potential moves.”

The site will undergo a makeover – to be unveiled in July — so that it features each day what Jaffe calls “the daily five” — five specific trading-oriented pieces of content that a trader can access at 8:30 each weekday morning.

Those features will include “Today’s Trade,” (a look at a move the trader is watching for once the market opens), “Why not?” (where traders discuss why they’re not following the herd), “Sucker’s Bet,” (where traders warn readers away from technical traps) and more, short, punchy, accessible and often actionable stories for the trading public.

Jaffe is a syndicated financial columnist and the host of the “Money Life with Chuck Jaffe ” podcast/radio show. He spent the last 14 years as senior columnist at MarketWatch.com, and the decade prior to that as personal finance and mutual funds columnist at The Boston Globe.

He is a past president of the Society of American Business Editors and Writers and is the author of three personal-finance books.