Bloomberg aims to disrupt cable TV with streaming relaunch

Bloomberg Media is readying a new version of its QuickTake service for launch in November, with plans for it to be a 24/7 outlet, reports Alex Weprin of The Hollywood Reporter.

Weprin reports, “Bloomberg is hoping to get ahead of linear TV’s decline, relaunching its QuickTake video service on Nov. 9 with 100 dedicated staffers as a global, 24-hour streaming service in an effort to reach the audience that, internally, the company refers to as ‘modern, rising leaders.’

“Smith says the novel coronavirus pandemic only made the relaunch more urgent, calling the project ‘one of the most consequential, if not the most consequential launch in the news industry this year.’

“‘Great new media brands are often created in the wake of significant social or economic changes,’ Smith says, noting the rise of new media brands on the internet. ‘For this target audience, the world in March of 2020 completely changed.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.