OLD Media Moves

BloggingStocks.com celebrates one-year anniversary

April 28, 2007

Posted by Chris Roush

Sarah Gilbert writes on BloggingStocks.com about the web site’s one-year anniversary. The site is an AOL venture that has dozens of writers analyzing stocks.

BloggingStocksGilbert wrote, “About this time 366 days ago, I was madly preparing for the launch of what I then thought was the most important project for which I’d ever been ready to work ’til 1 a.m. I had hopes of making, maybe two million pageviews a month, in the next year.

“By February 2007, we’d reached three million pageviews according to MediaMetrix. And my universe of eight stocks, which I hoped to expand to 25 by this time, has now crested 350. Naturally, we’ve shifted strategy a bit since the beginning and no longer expect our writers to explore each stock we cover quite so deeply.”

She concluded, “We’ve discovered the things you want to read about; Wal-Mart, for one, and organics, for another. You like reading about Starbucks (and whether or not it’s evil, or the next McDonald’s), you like to read about the iPhone and its release date. You love scandals, like those involving Maria Bartiromo and Julie Roehm.

“And naturally, the one thing I can predict with absolute certainty for the upcoming year: we’ll give you more of the same, more Wal-Mart, more big calls, more iPhone, more tales of evil corporations, more scandals. And if Maria Bartiromo or Suze Orman does anything of note? We’ll tell you exactly what we think about it, right here on BloggingStocks.”

Read more here.

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