Biz journalist hired to run editorial side of HomeDepot.com

Paige Oliver Taylor, a senior projects editor for Patch based out of Atlanta, has been hired to be the editor in chief of HomeDepot.com. She will start Feb. 27.

“I’ll lead the team that develops editorial content for homedepot.com’s ‘Project How-To’ section, and I’ll be driving online strategies for customer engagement both on the site and on external channels,” said Taylor. “It’s a job that gives me oversight of what I think are the most interesting aspects of digital media – strategy, content and engagement – and allows me to lead and collaborate with a team that serves a passionate DIY home-improvement community.”

It’s the second time in five years that the world’s largest home improvement retailer has hired a business journalist. In 2007, Patti Bond, a business reporter who covered Home Depot for the Atlanta Journal-Constitution, was hired for an internal communications job at the company.

Taylor has been with Patch since October 2010, and she is part of the Patch corporate team that drives and manages custom content and revenue projects for 870 sites nationally.

In her business journalism career, Taylor was an assistant business editor at the Atlanta Journal-Constitution where she oversaw a team of reporters covering health care, retail, small business, workplace and legal affairs.

Taylor was also the business editor of the daily newspaper in Newport News, Va., the Daily Press.

Before that, she spent time at the Huntsville Times in Alabama and at The Tennessean in Nashville.