OLD Media Moves

Bernice Kanner, 57, wrote about advertising and marketing

October 31, 2006

Bernice Kanner, a former reporter for The New York Times and The Daily News who was also editor of WomensBiz.US, died Oct. 24, according to a story in the Times. She was 57.

Bernice KannerDennis Hevesi wrote, “Ms. Kanner also wrote first-person features for New York magazine, based on experiences like working as a cab driver and behind the counter at Wendy’s. ‘One of her stunts was to see how hard it was to buy a gun,’ her daughter said.

“In 1999, Ms. Kanner wrote ‘The 100 Best TV Commercials … and Why They Worked,’ based on a survey of leading advertising professionals. ‘It’s chic to say you’re immune to advertising,’ Ms. Kanner said, ‘but it does invade our pores.'”

Read more here. Kanner began her career at Advertising Age in 1974.

An obituary in Ad Age noted, “She may be best known for writing, for 13 years until 1994, ‘On Madison Avenue,’ a weekly marketing column for New York Magazine, where she was also a senior editor. Ms. Kanner got her start covering marketing as a senior editor at Advertising Age, and during her career was a columnist for the New York Daily News and a writer at JWT.”

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