Behind the scenes of the Wired redesign

Capital New York interviewed Wired editor in chief Scott Dadich about the redesign of its website.

Here is an excerpt:

CAPITAL: With the redesign, are you expanding any areas of coverage or entering any new one?
DADICH: We’re not entering any new ones, but we are clarifying roles of the desks, whether that is design or security or science. So some editors have changed positions, or doubled their focus down a vertical on writing. For example, Jason Tanz now is committed to high-value stories, writing across all of our platforms, including the magazine.
CAPITAL: Condé Nast Entertainment has been ramping up its video output since the launch of The Scene. Will video become more prominent on Wired.com, and how is video going overall for Wired, considering how hot it is at a business proposition right now?
DADICH: We’re more than 420 million total views, and year-on-year growth [is] well over 110, 111 percent, so it’s skyrocketing for us and just a big part of our strategy. And as I said about the card format, we have the ability to feature anywhere throughout a section front, a homepage. It becomes a fundamental part of the overall storytelling experience.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.