Behind the scenes of the Wired redesign
Capital New York interviewed Wired editor in chief Scott Dadich about the redesign of its website.
Here is an excerpt:
CAPITAL: With the redesign, are you expanding any areas of coverage or entering any new one?
DADICH: We’re not entering any new ones, but we are clarifying roles of the desks, whether that is design or security or science. So some editors have changed positions, or doubled their focus down a vertical on writing. For example, Jason Tanz now is committed to high-value stories, writing across all of our platforms, including the magazine.
CAPITAL: Condé Nast Entertainment has been ramping up its video output since the launch of The Scene. Will video become more prominent on Wired.com, and how is video going overall for Wired, considering how hot it is at a business proposition right now?
DADICH: We’re more than 420 million total views, and year-on-year growth [is] well over 110, 111 percent, so it’s skyrocketing for us and just a big part of our strategy. And as I said about the card format, we have the ability to feature anywhere throughout a section front, a homepage. It becomes a fundamental part of the overall storytelling experience.
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