Behind the redesigned Bloomberg Markets

Joel Weber, the editor of the redesigned Bloomberg Markets magazine, talks about its changes.

Here is an excerpt:

Q: Bloomberg Markets’ new issue has a very different look and feel – matte, minimal, elegant. What else is distinctive?

A: We’re unique in that we go to Bloomberg Terminal customers – I can’t think of any other magazine that has a distribution channel as powerful as that. On the one hand, we’re trying to serve them – on the other hand, we want to surprise them.

Q: You’re introducing a new in-depth Q&A feature – Jamie Dimon gave you an unprecedented 90-minute sit down. Does that fall under both headings?

A: We began with the idea that there’s an opportunity for print to resonate – but it has to acknowledge that it’s different. We realized that a bi-monthly affords a different opportunity for deep engagement. What a person like Jamie Dimon says is as relevant today as it is two months, or six months, or a year from now, because he’s an authoritative figure in our world.  And the rest is our data, our analysis – content that leads the thinking about what’s really going on, and that provides an amazing tool for our audience.

Read more here.