Behind Investopedia’s video boost

Sahil Patel of Digiday writes about Investopedia and its push behind adding more video to its website.

Patel writes, “In January, IAC-owned Investopedia hired CNN veteran Caleb Silver as its first vp of content to focus on video. Silver’s team of three produces roughly 300 videos per quarter. Investopedia’s goal is to launch a studio that can create and distribute videos at scale.

“‘Video is going to be big on the internet one day,’ Silver joked, stating the obvious. ‘For Investopedia, which is well-established as an educational platform for investors and others to learn about business, it’s a natural extension for what we can and should do.’

“Investopedia’s bread and butter is quick definitions of finance and business terms, which it has converted into video. Beyond explainer videos, the publisher has developed original videos about various investors and areas of the finance world. For instance, two new series, ‘Influence‘ and ‘Favorite Terms,’ ask top investors and business executives about the people who have influenced them the most and their favorite financial terms. The upcoming ‘Wealth Transfer‘ will delve into the subject of transferring wealth to one’s children.”

Read more here.