Bartiromo files for "Money Honey" trademark

Amid all the news this week concerning CNBC anchor Maria Bartiromo’s trip on a Citigroup corporate jet, which led to the firing of an executive, comes the fact that she filed an application with the U.S. Patent and Trademark Office earlier this month for the term “Money Honey.” (TV Newser had this first on Friday.)

That’s the nickname that Bartiromo became known as during the 1990s when she spent a lot of time covering the markets from the floor of the New York Stock Exchange.

The application, filed Jan. 16, states that the trademark will be used for “Entertainment services, namely, an ongoing children’s television series; motion picture films; theatrical programs; fan club services; online entertainment services, namely information, interactive games, and quizzes based on a children’s television series; website featuring information, interactive games, and quizzes based on a children’s television series.”

The application asks for the trademark for use for “Providing online chat rooms and electronic bulletin boards for the transmission of messages among users in the fields of children’s education and entertainment” as well as “T-shirts, jackets, hats, baseball caps, headbands, and visors.”

Bartiromo has also asked for the trademark for “Games and toys, namely stuffed animals, hand-held unit for playing electronic games, electronic educational game machines for children, dolls, doll accessories, toy action figures and accessories therefore, collectible toy figures, toy building blocks, toy banks, toy mobiles, board games, card games, jigsaw puzzles, manipulative puzzles, toy cube puzzles, children’s multiple activity toys and tables, children’s multiple activity toys sold as a unit with printed books, electronic learning toys, hand held unit for playing electronic games, play money, talking toys, toy banks, and toy cash registers.”

Got all that?

The application cost $325. Filing the application on behalf of Bartiromo is New York attorney Jean Voutsinas. The application has not yet been assigned to an attorney in the government agency. There’s a “Money Honey” logo attached to the application, but it’s simple black block letters.

An Australian company filed a trademark application back in 2003 to use the term for “gaming devices, namely gaming machines and associated software for use therewith.”