Bartiromo beats “Squawk Box” in total viewers in 2018

Fox Business’ “Mornings with Maria” topped rival CNBC’s “Squawk Box” in total viewers for the first time ever in 2018, reports Jon Levine of The Wrap.

Levine writes, “There was some good news for CNBC: ‘Squawk Box’ still won in the key demo.

“‘Maria’ first aired on Fox Business in June 2015, so 2018 was the third full year the shows have faced off.

“‘Maria’ averaged 105,000 total viewers per day compared to 103,000 for ‘Squawk.’ The numbers reflect a 22 percent increase in total viewers for Bartiromo compared to her 2017 performance.

“But in the advertiser-coveted 25-54 year old demographic, ‘Squawk Box’ averaged 28,000 daily viewers, compared to 14,000 for ‘Maria.’

“As TheWrap previously noted, Nielsen does not calculate out-of-home viewing. That could lead to undercounting for networks played in offices.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.