Barrons.com unveils new design

Barron’s Online, the website of the weekly financial newspaper, Wednesday announced a site relaunch with a new design and site navigation that offers access to free offerings including video and RSS feeds.

A new dual-tab feature on the homepage allows users to easily move between features from “This Week’s Magazine” published on Saturday, and “Online Exclusives” published Monday through Friday, such as Weekday Trader and The Inside Scoop.

The new design also highlights exclusive online-only columns such as Up & Down Wall Street Daily and Striking Price Daily.

In July, Barron’s Online crossed a significant milestone when it reached 102,000 paid subscribers, making it one of the largest paid news sites on the Web after The Wall Street Journal Online. Barron’s Online was spun off from WSJ.com as a separate site in January 2006.

Barron’s Online also set a traffic record of 1.1 million unique visitors in July, according to Omniture Analytics.

“Barron’s Online is growing more popular by the day, and we are pleased to offer our readers a dynamic weekday complement to their must-have weekend read,” said Edwin A. Finn, editor and president of Barron’s, in a statement. “Most print readers know that the magazine’s stock picks for 2006 and through midyear 2007 did twice as well as the overall market. But what they may not know is that Barron’s makes almost as many stock picks in its online exclusive stories as it does in print.”