Barron’s to publish Penta as glossy magazine

Barron’s announced Wednesday that it will publish its Penta wealth-management quarterly as a glossy magazine insert beginning with the Sept. 29, 2014, issue.

Until now, Penta has been published as a newsprint section of Barron’s.

“This is a great advance for Penta,” said Ed Finn, editor and president of Barron’s, in a statement. “We launched Penta in September 2009 in the wake of the credit crisis and the Madoff scandal to provide ‘trusted advice for families with assets of $5 million or more.’ We felt no media outlet had done a good job of offering wealthy families advice on such important issues as choosing a private bank, sizing up individual hedge funds, establishing trusts for future generations, and giving intelligently to philanthropies. That’s what Barron’s aimed to do with Penta.”

The term “penta,” he noted, “stands for ‘pentamillionaire,’ a person with $5 million or more in assets. Families with that kind of money usually need more sophisticated advice.”

The September Penta and subsequent quarterly issues will be inserted into Barron’s. Penta will be printed on 44-pound glossy stock with a page trim size of 9.875 inches by 11.50 inches with a 70-pound cover stock. Binding will be saddle-stitched.

The typical Penta reader boasts average household investible assets of $5,370,000.

The Wall Street Journal, like Barron’s owned by Dow Jones & Co., publishes a glossy magazine called WSJ. that also caters to high-end readers.