Barron's site goes all-free content for four days beginning Saturday

Barron’s said Monday that will make its subscription content available to all users for four days beginning this Saturday in conjunction with this weekend’s issue featuring the new section targeting high net-worth individuals.

This is the second issue of PENTA, which targets ‘pentamillionaires,’ individuals with at least $5 million in assets. The Barrons.com open house continues through Tuesday, Dec. 1.

“We continually seek ways for advertisers to reach our extremely high-quality audience as well as avenues to broaden that audience and reach new readers,” said Ed Finn, editor and president of Barron’s, in a statement. “Working with CFA Institute for this Open House is a perfect example of an execution that benefits both the client and the reader, and we look forward to showcasing our content to a new audience.”

Barrons.com currently offers a mix of free and subscriber-only content. The open house will give non-subscribers access to articles from the latest issue of the magazine as well as online exclusives such as
Barron’s Take, exclusive commentary and insights, and investing ideas.