The Dow Jones subsidiary is hoping to attract more visitors to its online site by keeping it available to the general public before it cuts them off and makes everything available only to subscribers. They recently disclosed that they have 45,000 paying subscribers since they split the paid online away from the Wall Street Journal.
In a press release issued Monday, Dow Jones said this: “Barronâ€™s Onlineâ€™s weekday Online Exclusives will focus on the theme Small Companies, Big Futures in a special report that runs Tuesday through Thursday.”
One more mouth-watering enticement: “During the past year, Barronâ€™s Online has doubled its number of Online Exclusive features, attracting a devoted audience during the week.”
Read the entire press release here. Barron’s has been losing circulation and advertising, so this seems to be part of the marketing efforts at Dow Jones to turn things around.