Dow Jones’ Barron’s Group is combining two of its brands — Barron’s and MarketWatch — to launch a new live, weekly 10-minute digital show covering financial news, reports Deanna Ting of Digiday.
Ting reports, “Debuting today at 9 a.m. Eastern, ‘MarketBrief’ is billed as ‘taking stock of the news in 10 minutes or less’ and will tape from the Nasdaq MarketSite in New York’s Times Square with host Caroline Woods. Guests on the show will include analysts, investors, CEOs, reporters and editors from Barron’s and MarketWatch. It’s aimed at audiences who might watch Squawk Box on broadcast or Yahoo Finance on digital.
“MarketBrief will air every Monday in full on four primary channels: Barrons.com, Marketwatch.com, YouTube and Nasdaq.com. Shorter one-to-two-minute versions of each week’s show will be promoted on Barron’s and MarketWatch’s Twitter accounts and retweeted by Nasdaq. While the show is aimed at both brands’ existing audiences, by promoting MarketBrief on Twitter and YouTube, Barron’s Group also hopes to widen its audience beyond its proprietary channels.”
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