Barron’s expands into China
Barron’s announced a new partnership with one of China political and economic magazine Caijing that will publish some of its content.
The 10-year deal struck with Caijing will see Barron’s content published in Chinese online, on mobile and in print.
The initial phase of the roll-out will see Barron’s content translated into Chinese and delivered via a new, standalone Barron’s China WeChat channel.
As the partnership develops, readers can expect additional print editions which will feature Barron’s content supplemented by proprietary Caijing content. A stand-alone Barron’s China website will also be launched.
“The arrival of Barron’s in China will delight investors,” said Almar Latour, publisher of Dow Jones Media Group, which includes Barron’s magazine. “Thanks to our partnership with Caijing, the investment community in China will now have access to our unrivaled, world-class business and investment coverage.”
“This partnership marks an exciting milestone for Barron’s and Dow Jones in China,” Latour continued. “Not only will we connect with Chinese investors like never before, we will also be able to learn from and gain expertise in the Chinese investment world to help educate investors globally.”
Barron’s China will hold a number of branded events and forums throughout 2019.