Donna Fenn, who has been a business journalist for more than 20 years, writes on BNET about the worst public relations mistakes she has encountered.
Here are a couple:
Extreme persistence. Re-sending the same email multiple times within a few days will get you categorized as junk mail poste haste. If we’re interested, we’ll get back to you. Promise. Some journalists don’t mind follow-up phone calls (although I don’t know any of them and I’m definitely not one of them), but please don’t call an hour after you send a pitch. And don’t ever call a newspaper journalist close to deadline time.
Read more here.
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