Atlantic readies rollout of biz site

Staci Kramer of PaidContent.org takes a look at The Atlantic‘s plans to launch a business news site later this year.

Kramer writes, “Delaney, a star at the Wall Street Journal, left as managing editor of The Wall Street Journal Online to lead the new venture, which will be based in New York rather than Atlantic’s Washington DC headquarters.

“The premise/promise: a ‘digital-first brand’—to ‘provide high-quality content and services to business executives navigating the increasingly complex global economy.’ Offices are planned in Asia and Europe. (The announcement, posted below, comes just ahead of the World Economic Forum in Davos.)

“The last time Atlantic went in this direction, the effort was headed by Slate founder Michael Kinsley, who is a brilliant editor but lacked a business background. The launch was delayed multiple times before Kinsley left and Atlantic finally admitted in mid-2010 that it was suspending efforts.

“Atlantic Media was formed by David Bradley in 1999 after the National Journal Group owner acquired the venerable Atlantic. The magazine’s digital expansion and financial turnaround under Bradley and Smith has attracted considerable attention. “

Read more here.