Categories: OLD Media Moves

Atlanta radio station switches to all-business format

Atlanta Journal-Constitution reporter Scott Leith writes in Sunday’s paper about a local radio station that has switched its format to all business news. Appropriately enough, the call letters for the station are WCFO.

John Adams Leith writes, “Most of WCFO’s airtime is filled with syndicated programming, as taken as from Bloomberg Radio and Business Talk Radio Network. But General Manager Jeff Davis has hired two veteran local broadcasters, Gene Henssler and John Adams, for shows that air on Saturdays. Both have been heard on Atlanta station WGST-AM, and Adams is also a freelance columnist for The Atlanta Journal-Constitution’s Homefinder section.

“Davis also is seeking advertisers, aiming at those who spend money with outlets such as talk radio powerhouse WSB-AM.

“Switching to business is a roll of the dice for 1160’s owner, Joe Weber, who decided to dabble in radio after stepping back from the frosting and icing business. He used to run H.C. Brill, which supplies products for baked goods.”