OLD Media Moves

Atlanta paper using software to write real estate articles

The Atlanta Journal-Constitution is using compute software that analyzes real estate transaction data to write stories.

A story on its website states, “The AJC’s partner in this initiative is United Robots, a Swedish company that provides automated editorial texts generated from large sets of data, such as real estate records, sports results, the land registry and new business registrations. United Robots was founded in 2015 from a project within Swedish media group Mittmedia. It is the only provider of automated news articles with roots in journalism. Its services are specifically created for the news industry. In addition to its partners in the U.S., the company has worked with publishers in Sweden, Norway, Finland, Germany, Netherlands and Belgium.

“The company has found that automated reporting has benefited news organizations in a number of ways, including freeing reporters to focus on reporting rather than analyzing data, finding stories that wouldn’t have been found through traditional reporting and increasing the volume of useful and more relevant articles.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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