Media Moves

Atlanta paper using software to write real estate articles

June 20, 2020

Posted by Chris Roush

The Atlanta Journal-Constitution is using compute software that analyzes real estate transaction data to write stories.

A story on its website states, “The AJC’s partner in this initiative is United Robots, a Swedish company that provides automated editorial texts generated from large sets of data, such as real estate records, sports results, the land registry and new business registrations. United Robots was founded in 2015 from a project within Swedish media group Mittmedia. It is the only provider of automated news articles with roots in journalism. Its services are specifically created for the news industry. In addition to its partners in the U.S., the company has worked with publishers in Sweden, Norway, Finland, Germany, Netherlands and Belgium.

“The company has found that automated reporting has benefited news organizations in a number of ways, including freeing reporters to focus on reporting rather than analyzing data, finding stories that wouldn’t have been found through traditional reporting and increasing the volume of useful and more relevant articles.”

Read more here.

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