Categories: OLD Media Moves

AOL offered between $100M and $150M for Business Insider

AOL Inc. offered between $100 million and $150 million to acquire Business Insider, reports Katie Roof of Fox Business Network.

Roof writes, “The early stage discussions took place during the second half of 2013, with AOL considering the possibility of paying between $100 million and $150 million, according to a person with direct knowledge of the matter. The talks ended after officials at Business Insider indicated they wanted a more lucrative offer, this person said.

“It’s unclear what Business Insider would sell for; a source has suggested that it may be looking for an offer of about $250 million. FOX Business previously reported that at least one unnamed suitor made a play for Business Insider but was rebuffed.

“The previously undisclosed details of the buyout talks indicates the appeal of new-economy media outlets like Business Insider — which provides analysis on business and technology news — to more established web players like AOL.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.