Paul Shea of ValueWalk.com reports that a Fox Business Network ad slamming competitor CNBC ran on CNBC.
Shea writes, “The appearance of an advertisement lambasting a network policy would, under normal circumstances, be considered an insult. Most networks would have attempted to have it removed from the air. CNBC, however, allowed the advertisement to air on their network. Either the network grinned and bore it, or, more worryingly, nobody important enough noticed.
“Clearly Fox Business Network bought advertising time with the cable provider, meaning CNBC probably wouldn’t have known the advertisement was coming. However, the ads could have been removed by the cable provider, like they were last year when FBN ran ads on CNBC after it aired planned reruns during the after the United States’ credit rating was downgraded.
“FBN began airing ads aimed directly at that decision. The ads contrast its schedule, which remains business oriented throughout the evening, to that of CNBC. CNBC’s new line of reality shows, an attempt to boost ratings in off peak hours, is being exploited as a sign of weakness.”
Read more here.
