An auto reporter takes a multimedia approach

Bob Mong, the editor of the Dallas Morning News, writes about how the paper’s auto writer, Terry Box, used his multimedia skills to cover the Detroit Auto Show.

Mong writes, “Don’t just think of him as Terry Box, auto writer, any longer. Picture him, instead, as Terry Box, multimedia journalist. Here’s why.

“No question, Terry wrote plenty of Business section stories from Detroit last week. But this time his output also included 23 photo galleries, nine videos and several blog posts for dallasnews.com.

“The new approach was orchestrated by one of our top digital editors, Mark Francescutti. Mark put together an ambitious plan that included videographer Brian Elledge and placed Terry in a starring role in front of the camera.

“It was a lot of fun and good visual journalism too.

“‘Brian was great,’ Terry said. ‘He knew how bad I am in front of a camera, so we took the videos slow at first.’

“Terry got the hang of it pretty fast, and Brian’s camera work was first-rate.”

Read more here.