Adweek announced Tuesday an effort to grow its global audience.
David Griner, Adweek’s creative and innovation editor, has been promoted to international editor, a new position. As Adweek’s first international editor, Griner will lead coverage of the trends shaping creativity, marketing and agencies across global markets.
In addition to Griner, Stephen Lepitak, the former executive editor of The Drum based in Glasgow, will join Adweek as U.K. bureau chief. He will start in April.
Lepitak will report to Griner and work alongside media editor Lucinda Southern and creative contributing editor Sara Spary, both based in London.
For the past three years, Griner has led the newsroom’s coverage of creativity and innovation across the marketing landscape on topics ranging from advertising, design and branding to experiential, events and creative leadership. Griner also is host of Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.”
Earlier, Griner was vice president and director of digital content for social media agency Luckie & Co. before joining Adweek in 2007 as a contributing editor for the acclaimed AdFreak blog, which covers advertising and pop culture. He has since held several roles at Adweek, including director of digital initiatives and social editor.
The increased focus on international markets is the latest step in Adweek’s editorial strategy for 2021, designed to drive subscription growth.
“We are excited about possibilities as we continue to grow our editorial team, expanding our coverage with a greater international voice,” said Griner in a statement. “This effort is all part of the Adweek edit team’s commitment to create engaging, insightful content for our marketing community.”
