Advertising up at WSJ, down at Barron's in October

Dow Jones, the parent company of The Wall Street Journal and Barron’s, reported that advertising for its flagship paper was up by more than 5 percent in October but fell at its weekly publication for the month, according to a press release.

The release stated, “Advertising revenue at The Wall Street Journal increased 5.7% in October on a 1.8% increase in advertising volume. Increases in financial, technology and general advertising linage were partially offset by a decline in classified advertising. Financial linage increased 10.2% due to increases in wholesale and insurance advertising, partially offset by a decline in retail advertising. Technology linage increased 3.3% as increases in communications, office products and software advertising were partially offset by lower personal computer advertising. Linage in the Journal’s general advertising category increased 0.4% as increases in media, corporate, healthcare, luxury goods and other consumer advertising were partially offset by decreases in auto and travel advertising. Classified linage decreased 3.7% due to a decrease in real estate advertising.

“At Barron’s, total advertising revenue decreased 7.1% in October on a 6.5% decrease in advertising pages due to lower financial and technology advertising.

“International advertising revenue increased 16.6% in October due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.”

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