Ad sales up at Barron's and Wall Street Journal in January

Dow Jones & Co., the parent of Barron’s and The Wall Street Journal, said in a news release that ad sales for both business news publications was up in January.

A release stated, “Advertising revenue at The Wall Street Journal increased 5.7% in January on a 7.5% increase in advertising volume. Increases in financial and general advertising volume were partially offset by decreases in technology and classified advertising volume. Financial advertising volume increased 25.4% due to increases in wholesale, tombstone and retail advertising. General advertising volume increased 14.1% as increases in consumer electronics, travel, luxury goods, healthcare, media and other consumer advertising were partially offset by decreases in pharmaceutical, auto, public utilities and professional services advertising. Technology advertising volume decreased 8.6% as decreases in communications, personal computers and technology professional services advertising were partially offset by increases in software and office products advertising. Classified advertising volume decreased 1.0% due to a decrease in real estate advertising.

“At Barron’s, total advertising revenue increased 5.7% in January on a 2.4% increase in advertising pages due to increases in financial and general advertising partially offset by a decline in technology advertising.

“International advertising revenue decreased 20.1% in January due to decreases in technology and general advertising partially offset by an increase in financial advertising at The Wall Street Journal Asia and The Wall Street Journal Europe.”

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