Ad revenue up at WSJ, Barron's in December

Dow Jones reported Thursday that advertising revenue was up at both The Wall Street Journal and at Barron’s in December.

A release stated, “Advertising revenue at The Wall Street Journal increased 6.1% in December on a 1.3% decrease in advertising linage. Increases in financial, general and classified advertising linage were partially offset by a decrease in technology advertising linage. Financial linage increased 42.0% due to increases in wholesale, tombstone and retail advertising, partially offset by a decrease in insurance advertising.

“Linage in the Journal’s general advertising category increased 2.4% as increases in aviation, travel, media, corporate and other consumer advertising were partially offset by decreases in auto, pharmaceutical and other general business advertising. Classified linage increased 1.3% due to an increase in real estate advertising. Technology linage decreased 44.2% due to decreases in technology professional services, communications, personal computers, hardware and other B2B technology advertising. For the full year 2006, Wall Street Journal advertising revenue increased 8.8% on a 6.0% increase in advertising linage.

“At Barron’s, total advertising revenue increased 13.4% in December on a 3.2% increase in advertising pages due to an increase in financial advertising partially offset by a decline in technology advertising. For the full year 2006, Barron’s advertising revenue increased 7.8% on a 0.7% increase in advertising pages.

“International advertising revenue increased 3.2% in December primarily due to an increase in financial advertising at The Wall Street Journal Asia. For the full year 2006, international advertising revenue increased 2.4%.”

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