Categories: OLD Media Moves

Ad revenue up at WSJ, Barron's in December

Dow Jones reported Thursday that advertising revenue was up at both The Wall Street Journal and at Barron’s in December.

A release stated, “Advertising revenue at The Wall Street Journal increased 6.1% in December on a 1.3% decrease in advertising linage. Increases in financial, general and classified advertising linage were partially offset by a decrease in technology advertising linage. Financial linage increased 42.0% due to increases in wholesale, tombstone and retail advertising, partially offset by a decrease in insurance advertising.

“Linage in the Journal’s general advertising category increased 2.4% as increases in aviation, travel, media, corporate and other consumer advertising were partially offset by decreases in auto, pharmaceutical and other general business advertising. Classified linage increased 1.3% due to an increase in real estate advertising. Technology linage decreased 44.2% due to decreases in technology professional services, communications, personal computers, hardware and other B2B technology advertising. For the full year 2006, Wall Street Journal advertising revenue increased 8.8% on a 6.0% increase in advertising linage.

“At Barron’s, total advertising revenue increased 13.4% in December on a 3.2% increase in advertising pages due to an increase in financial advertising partially offset by a decline in technology advertising. For the full year 2006, Barron’s advertising revenue increased 7.8% on a 0.7% increase in advertising pages.

“International advertising revenue increased 3.2% in December primarily due to an increase in financial advertising at The Wall Street Journal Asia. For the full year 2006, international advertising revenue increased 2.4%.”