The release stated, “Advertising revenue at The Wall Street Journal decreased 10.0% in February on a 6.6% decrease in advertising volume, due to declines in the technology, financial, general and classified advertising categories. Technology advertising volume decreased 12.2% as decreases in communications and personal computers advertising were partially offset by increases in software and office products advertising.
“Financial advertising volume decreased 9.8% primarily due to a decrease in retail advertising partially offset by an increase in wholesale advertising. General advertising volume decreased 5.4% as decreases in auto, pharmaceutical, corporate, aviation and other general business advertising were partially offset by increases in travel, luxury goods and other consumer advertising. Classified advertising volume decreased 3.8% due to a decrease in real estate advertising partially offset by an increase in other classified advertising.
“At Barron’s, total advertising revenue increased 0.5% in February on a 0.6% decrease in advertising pages due to an increase in financial advertising partially offset by decreases in general and technology advertising.
“International advertising revenue increased 16.6% in February due to increases in general, financial and classified advertising partially offset by a decrease in technology advertising at The Wall Street Journal Asia and The Wall Street Journal Europe.”
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