OLD Media Moves

ACBJ launches book publishing arm

American City Business Journals announced Tuesday a partnership  to launch Business Journals Books, a publishing imprint that specializes in helping local and regional business owners build their authority as thought leaders by writing and publishing books.

A story on the Washington Business Journal website states, “‘The launch of Business Journals Books is a natural extension of our core mission: to help people to grow their businesses, advance their careers and simplify their professional lives,’ said Alex Orfinger, executive vice president of ACBJ. ‘As businesses struggle with the impact of the pandemic, it’s essential to shift their methods of getting in front of new clients. Authority marketing through publishing a book is one way to do that.’

“Business Journals Books editors will use specific criteria to determine who qualifies to be published, ensuring that those invited to be authors demonstrate an impressive track record of success within their business or their respective industry or marketplace.”

Read more here.

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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