American City Business Journals announced Tuesday a partnership to launch Business Journals Books, a publishing imprint that specializes in helping local and regional business owners build their authority as thought leaders by writing and publishing books.
A story on the Washington Business Journal website states, “‘The launch of Business Journals Books is a natural extension of our core mission: to help people to grow their businesses, advance their careers and simplify their professional lives,’ said Alex Orfinger, executive vice president of ACBJ. ‘As businesses struggle with the impact of the pandemic, it’s essential to shift their methods of getting in front of new clients. Authority marketing through publishing a book is one way to do that.’
“Business Journals Books editors will use specific criteria to determine who qualifies to be published, ensuring that those invited to be authors demonstrate an impressive track record of success within their business or their respective industry or marketplace.”
Read more here.