About.com launched a tech news site called Lifewire on Tuesday.
The site is billed as containing actionable tech advice and answers without the jargon.
Lifewire is the third stand-alone media property launched by
About.com this year, following health and wellness site
Verywell and personal finance site
The Balance.
“Lifewire’s distinct voice is a strong differentiator in the market,” said Neil Vogel, CEO of
About.com, in a statement. “We ditch the tech-speak and give users solutions in an understandable, personal and approachable way.”
Relative to other tech sites, Lifewire has a 50 percent larger proportion of female users, and its users are significantly more likely to work in tech-related fields.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.