Categories: OLD Media Moves

A new model of tech journalism is needed

James Ball writes in the Columbia Journalism Review about why technology journalism needs to be overhauled.

Ball writes, “Time and again tech reporting gets caught in the hype rather than reality; a super-fast but impractical rail alternative proposed by Elon Musk gets tons of coverage, but it’s difficult to get real rail projects funded. Breathless reporting on Bitcoin and blockchain risks getting readers caught in get-rich-quick scams. And even in consumer journalism, the tech press often misunderstands its audience: VR and 3D television are greeted more enthusiastically by journalists than by consumers.

“Tech reporters are often expected to cover all facets of the industry, writing pieces on tech culture, harassment, the dark web, the business models of Facebook, and whatever’s going viral that week. Even the best and highest-profile writers seem stretched thin: Recode’s Kara Swisher interviews Zuckerberg, reports on executive moves at different dot-com giants, appears as a talking head, and, on top of all that, tries to step back and say what it all means, too.

“There is currently high-level global debate as to whether the tech giants should be broken up in the public interest. We should also have a debate about whether tech journalism should be broken up for the same reason: We need a new journalism which treats tech the same as every other major vested corporate interest — people who can sit back and aside from the tech industry maelstrom and try to see the picture from above.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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