A day in the life of The Economist’s head of social media

Jemma Brackebush of Digiday profiles Denise Law, the lead of social media at The Economist.

Brackebush writes, “‘I would go into the lift and somebody would say, ‘Hey, Denise, how’s it been tweeting?’ as though that’s the only thing I do,’ the community editor laughed.

“Law, a Toronto native, arrived at The Economist a year ago, after five years working for the Financial Times in London and Hong Kong. Her job is to increase paid readership and awareness of The Economist through Facebook, Twitter, Instagram and Line, among other social platforms. She heads up a team of 10 in London, the U.S and Hong Kong.

“One of Law’s main focuses is to build brand awareness in the U.S., which is The Economist’s biggest market for circulation (837,137 copies, per ABC report) and accounts for half of its online audience. Law said the Economist is planning a big push into the U.S during the presidential elections, where its deputy community editor, Adam Smith, will be planted in the D.C. office for seven weeks to help drive election coverage on social platforms.”

Read more here.