New York Times reporter Michael de la Merced examined the phenomenon of three-month-old WallStrip, the new web site that posts a video of a stock each day, in Friday’s paper.
De la Merced wrote, “Wallstrip is more like Rocketboom, the daily Web newscast with a similarly cheeky bent. Wallstripâ€™s producers, Adam Elend and Jeff Marks, however, say that they are carving out their own niche.
“Wallstripâ€™s videos, ordinarily shot in an airy loft in downtown Manhattan or on location, have taken place outside the headquarters of Goldman Sachs and at a firing range in New Jersey.
“They present an often sardonic view of why certain stocks have hit their 52-week highs. Ms. Campbellâ€™s favorite episode, she said, featured her cavorting in the mud with live hogs on a farm in upstate New York while discussing Premium Standard Farms (whose ticker symbol is PORK).
“Yet while the videos have shown Ms. Campbell climbing aboard a Harley-Davidson motorcycle and curling up in bed to discuss the Ambien sleep drug from Sanofi-Aventis, the siteâ€™s producers insist that Wallstrip also has a serious side.”
Read more here.