Media Moves

A cross between "Squawk Box" and "SNL"

February 2, 2007

New York Times reporter Michael de la Merced examined the phenomenon of three-month-old WallStrip, the new web site that posts a video of a stock each day, in Friday’s paper.

WallStripDe la Merced wrote, “Wallstrip is more like Rocketboom, the daily Web newscast with a similarly cheeky bent. Wallstrip’s producers, Adam Elend and Jeff Marks, however, say that they are carving out their own niche.

“Wallstrip’s videos, ordinarily shot in an airy loft in downtown Manhattan or on location, have taken place outside the headquarters of Goldman Sachs and at a firing range in New Jersey.

“They present an often sardonic view of why certain stocks have hit their 52-week highs. Ms. Campbell’s favorite episode, she said, featured her cavorting in the mud with live hogs on a farm in upstate New York while discussing Premium Standard Farms (whose ticker symbol is PORK).

“Yet while the videos have shown Ms. Campbell climbing aboard a Harley-Davidson motorcycle and curling up in bed to discuss the Ambien sleep drug from Sanofi-Aventis, the site’s producers insist that Wallstrip also has a serious side.”

Read more here.

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