Categories: OLD Media Moves

A 25-year journey in business journalism

Rolfe McCollister of the Greater Baton Rouge Business Report reflects on how the business newspaper started 25 years ago as part of its 25th anniversary edition.

McCollister wrote, “There were those in 1982 who told us Baton Rouge didn’t need another publication. Others told us we would run out of business stories to cover. But there were some who encouraged and supported us from our first issue and first year—and we are grateful they took a chance.

“I remember going to see the late Chuck McCoy, CEO of Louisiana National Bank (which became Premier Bank, then Bank One and now Chase Bank). I wanted to tell him about the idea and get his feedback. As a young man, sitting in front of this powerful executive, a pillar in the community, I nervously explained the new concept. He loved it. McCoy was an innovator and a risk-taker. He told me he would make sure all of his managers read the new Business Report.

“His encouragement fueled this young entrepreneur and made me realize, ‘This isn’t a crazy idea. It can work.’ About a year before he passed away, I had the pleasure of taking Mr. McCoy to lunch to recount that story and thank him again for his encouragement.”

Read more here. The paper was smart enough to acquire the domain name www.businessreport.com in the early Internet years.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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