The Wall Street Journal continues to play up M&A news. A NewsBios analysis of the Journal’s page one bylines for the first six months of the year shows Dennis Berman’s byline gracing the front page far more often than that of any his colleagues at the paper.
(It should be noted that a number of Berman’s front-page articles involved stories related to The Journal’s takeover by News Corp.) The Journal devoted considerable high-visible coverage to its own takeover saga.
Page one of the Journal remains one of the most influential corners of news real estate in the business and financial journalism profession.
Other reporters whose work was most often found on page one for the first six months of 2007 were: Sarah Ellison, media; Matthew Karnitschnig, media; Gregory Zuckerman, hedge funds and investments; Greg Jaffe, international political news; Greg Ip, economic news; Mark Whitehouse, foreign economic news; James R. Hagerty, housing; and Dionne Searcey, telecom.
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When I was an editor at Bloomberg trying to match the Journal's scoops on M&A, we heard that Journal reporters played hardball to get these scoops. Investment bankers were told that if the Journal gets the story first, it appears on Page One. If they don't, it gets buried on p. 16. Investment bankers live to see their name in lights (that and the money), so it was a generally persuasive argument.