Categories: OLD Media Moves

11 out of 16 biz magazines post first-quarter decline in ad sales

A majority of the 17 business magazines posted a decline in ad sales in the first three months of 2007, according to data from the Magazine Publishers of America analyzed Monday by Talking Biz News.

Eleven magazines saw declines, with five posting increases. Conde Nast Portfolio did not publish in the first three months of 2007.

The biggest declines occurred in the personal finance category, with Smart Money reporting a 17.7 percent drop in ad dollars to $10.5 million in the first three months. Its ad pages fell 21.4 percent. Kiplinger’s Personal Finance fell 17.2 percent in ad dollars to $8.5 million, and its ad pages fell 20 percent. Money magazine saw a 6.3 percent decline in ad dollars to $28.1 million, and a 5.5 percent decline in ad pages to 147.

Among the big business magazines, BusinessWeek fared the worst, with a 15.5 percent decline in ad dollars to $53.9 million and a 19.4 percent drop in ad pages. In comparison, Forbes reported an 8.3 percent drop in ad dollars to $61 million and a 13.2 percent fall in ad pages, while Fortune posted a 1.7 percent increase in ad dollars to just below $50 million for the quarter and a 0.9 percent drop in ad pages.

The biggest gainer, however, was Fast Company, which reported a 35.5 percent increase in ad dollars to $7.2 million, followed by the Economist, which reported a 27.3 percent jump in ad dollars to $31.3 million. Wired magazine also had a strong quarter, with a 22.8 percent increase in ad dollars to $20.5 million.

The only other business magazine to post a gain for the quarter was Inc., which saw a 4.6 increase in ad dollars to $17.9 million. Its major competitors, Entrepreneur and Fortune Small Business, saw declines of 5.8 percent and 15.3 percent, respectively.

See all of the data here.

Recent Posts

UN ambassador blasts Russia over WSJ’s Gershkovich

The U.S. ambassador to the United Nations has lambasted Russia over its continued detention of…

2 hours ago

WSJ shifting Asia ops to Singapore, layoffs occurring

Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…

9 hours ago

Is it a news organization, or a hedge fund?

Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…

10 hours ago

Awards editor Coates is leaving The Hollywood Reporter

The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…

10 hours ago

Purkess promoted to consumer features editor at The Sun

Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…

10 hours ago

Ferrier, senior biz reporter at Coloradoan, is retiring

Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…

10 hours ago