Breaking Media, publisher of business-to-business blogs Above The Law, Dealbreaker and Fashionista, is taking on the accounting and business finance industries, launching Going Concern.
The new site will follow the “Big Four,†smaller accounting firms, and CFOs at major companies, with updates multiple times a day, providing news and insider analysis of the culture, people and organizations that shape the industry.  Going Concern will take on issues like budgeting and reporting, corporate finance and tax, cost management as a political priority, governance, risk and compliance, and cash management.“Due in part to the recent economic turmoil and massive frauds like the Bernie Madoff and Stanford Financial Group Ponzi schemes, accountants and business finance professionals are now more in demand that ever,†said David Lat, managing editor of Breaking Media, in a statement. “Going Concern is launching at a historical moment when there is an increased call for accountability to protect businesses and when financial laws and corporate governance regulations are in a state of flux.â€
In terms of potential audience, the Bureau of Labor Statistics estimates that in 2006 there were 1,274,000 accountants and auditors in the U.S. — and that number is expected to grow 18 percent by 2016, exceeding the average growth rate for all occupations. Â
Caleb Newquist has joined Going Concern as founding editor.  Newquist formerly worked as an auditor and tax accountant for KPMG LLP in New York and Denver, and has been blogging about the accounting profession at The 10-Key Tramp since 2008.  Newquist will report to Lat.  Francine McKenna, founder of re: The Auditors, will also contribute to Going Concern.
