Wired using reporters to produce sponsored content
Lucia Moses of Adweek reports that Wired magazine is officially unveiling a new unit called Amplifi whose mandate is to create content for brands that’s highly tailored to the Wired reader while labeled as promotional. Moses writes, “Wired has done native, or custom, content for a while; already, an estimated 30 percent of its ad revenue […]
Wired to collaborate with Bon Appetit on food issue
Emma Bazilian of Adweek writes about how Wired and Bon Appetit magazines are collaborating on food issues in October. Bazilian writes, “Wired editor in chief Scott Dadich was planning a feature about MSG and umami and had been toying with the idea of building a food-themed issue around it. The magazine had done food issues […]
Fortune hires design director from Wired
Fortune creative director Brandon Kavulla sent out the following staff announcement on Tuesday: I’m very pleased to announce that Tim Leong is joining us as FORTUNE’s new Design Director, where he will help oversee and direct the visual and creative representation of the FORTUNE brand across all platforms. Tim comes to FORTUNE from Wired, where he […]
Wired senior editor joining VC firm
Wired senior editor Michael Copeland is joining venture firm Andreessen Horowitz, reports Leena Rao of TechCrunch. Rao writes, “We’ve confirmed with the VC firm that Copeland will be leading Andreessen’s new ‘content strategy.’ “Prior to joining Wired, Copeland was a Senior Writer at Fortune and was previously also a Senior Writer at Business 2.0 covering […]
The overhaul of Wired
Lauren Indvik of Mashable writes about the complete overhaul of Wired magazine, which rolled out its redesign with the June issue. Indvik writes, “There was something about the previous version of Wired — the bright colors, bold fonts, perhaps the splashy photos and graphics — that made it feel distinctly like a magazine about science […]
Wired magazine launching video series
Mike Snider of USA Today writes Thursday about the video series that Wired magazine is starting. Snider writes, “The techno-trend periodical, launched 20 years ago, has three new series that go live today on Wired’s video channel and on YouTube: “The Window: an inside look at “extraordinary construction projects, factories, labs and landmarks seen through the […]
Target to sell Wired-endorsed products
Lucia Moses of Adweek reports that the Target department store chain will begin selling products endorsed by Wired magazine. Moses writes, “Target stores will feature products picked by Wired editorial staff, like an Adonit stylus for tablets, NuForce earbuds and Olloclip camera lens for the iPhone 5. The products will be displayed in Wired-branded endcaps […]
How Wired changed how we look at technology
Wired co-founders Jane Metcalfe and Louis Rossetto were interviewed as the technology magazine approaches its 20th anniversary. While featured in Adweek, it’s actually an original oral history running in Wired’s May 20 anniversary issue from the people who played an instrumental role in launching the magazine’s first issue in 1993. Here is an excerpt: At this point, […]
Fortune is finalist for National Magazine Award
Fortune magazine is one of the four finalists in the general excellence category for the 2013 National Magazine Awards, run by the American Society of Magazine Editors. The other finalists are National Geographic, New York and Wired. Two business magazines are finalists in the single issue category. They are Bloomberg Businessweek for “Election Issue,” Oct. […]
Former Wired.com editor finds new job
Evan Hansen, former editor in chief of Wired.com, has joined Obvious Corp. in charge of editorial oversight, he announced on Thursday. Mike Isaac of All Things D writes, “Hansen will work specifically on Medium, the pet project of Williams and Stone, which aims to re-think blogging and content platforms. “‘Our goal is to create new […]
